Nissan's #withdad Campaign to Shake up the Superbowl

Nissan is gearing up to drop its first Super Bowl advertisement in 18 years. In advance of the spot, the company has launched a new marketing campaign titled #withdad. As part of the campaign, Nissan has partnered with seven well-known YouTube personalities to gather their impressions of just what exactly #withdad means.

So far, YouTube users Roman Atwood, Action Movie Kid, Epic Meal Time and Jabbawockeez released videos via Nissan’s YouTube channel. Each of the four videos offers its own unique take on the #withdad campaign, which, according to Nissan, celebrates “dads who find innovative and exciting ways to make life better for their kids and families.”

Atwood’s video features him and his kids constructing a massive ball pit in his house, just in time to surprise his girlfriend coming home. Never shying away from the ridiculous, the guys over at Epic Meal Time (with the help of their dads) construct a massive meat sled that features plenty of pizza and sandwich action. You can view all four of the videos here. 

Nissan plans to release more #withdad videos prior to the February 1 debut of its ad during Super Bowl XLIX. Check back with us at Sheehy Nissan of Mechanicsville for more dad debauchery!